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Udaan announces e-B2B sale to help small businesses

BENGALURU: The food business of udaan has announced – Mega Bharat Sale – an e-B2B sale event for kirana shops and small retailers across the country. This e-B2B sale on the udaan platform will provide small retailers and kirana shop owners an opportunity to enjoy incredible savings across a wide selection of quality food products with over 1000 SKUs (Stock-Keeping Units) from small and large fast-moving consumer goods (FMCG) brands.

The sale, which will be on from August 9 to August 14, will also offer discounts on brands such as Jayabhumi, Captain Harvest and Annabhumi which are exclusively available on the platform. udaan’s food business – comprising of FMCG, staples, and Fresh products – offers over 20,000 products across grocery, beverages, cereals, pulses, spices, edible oils, home & personal care, fresh and dairy categories.

As part of the event, retailers will get various options to enjoy huge savings through attractive rewards and benefits – ranging from Big Discounts to Flash Sales and Assured Instant Cash Discounts – on all food and FMCG products. This national level sale is aimed at benefitting over 5 lakh small retailers especially those from Tier 2, 3 cities / towns. The sale will also provide an opportunity to small manufacturers of Bharat listed on the udaan platform to sell their products during this mega sale.

In addition to discounts and savings, retailers will have the option to avail Buy 1 Get 1 offers on a wide range of food products. As an added benefit, retailers will also have the option of hassle-free ordering experience to place multiple orders on a single day to stock fresh inventory without any additional cost.


In a statement, Vivek Gupta, Head – Food & FMCG Business, udaan said, “This initiative is a part of our endeavour to provide value and empower small businesses of Bharat who have shown commendable resilience and continued to serve customers during the pandemic. We are confident that this program to support our retailer and manufacturer partners, whose businesses were impacted during the pandemic, will help them enjoy big savings, offer value to their end customers, expand their business while increasing their profitability.”

Udaan has invested more than Rs 4000 crores in the past 12-18 months across different pillars of business – technology, supply chain, category, credit, people, compliance – to accelerate and strengthen capabilities to serve its customers better. The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics as well as improving the speed of the app.

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