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At NXTIdea, Women empowerment is not a slogan, but a visible reality. The reality would renovate the SHGs to the next levels of digital units.

With the digital hype and implementation in all sectors, the SHGs should not fall behind. The Government of Odisha led by the Hon’ble Chief Minister has taken remarkable and commendable steps to uplift rural women to the next level of independent existence and financial freedom.

The singular objective of Mission Shakti by the Government of Odisha was not to place money in the hands of women and make them self-sufficient, but to transform these women into entrepreneurs to make their marks on the global ecosystem.

Self- Help Groups (SHGs) play a vital role in poverty eradication in Indian villages. A growing number of poor women in different areas of India are members of Self Help Groups and they actively occupy in savings and credit, as well as activities like income creation, natural resources management, literacy, child care, etc. The digitization of these SHGs is a major issue to bring these to the national limelight.

Since its inception, the performance of the self-help group program in the area of rural development and women’s empowerment has been admirable. But, although the program is being implemented in many parts of Odisha, its success has been patchy and not fully realized by the general public. NXTIdea, an innovative business growth platform, has researched through polls, personal meets, and surveys, concluded the digital needs into their work models and process formalities.

The SHG has given individuality, access to information, and bargaining power to the women’s community. Some benefits to group members include: ·

• It is the platform for poor women to discuss and solve their financial problems; · Serving members to manage cash deficits preserve food intake and overcome emergencies, leading to improvement in the quality and productivity of their resources;
• It keeps its members away from money lenders, particularly to meet food and health emergencies; · It improves the investment capabilities, wealth creation, and risk-bearing capabilities and also branches out their occupations; ·
• It promotes leadership qualities among its members; ·
• Fostering women, even from conservative communities and regions, to interact with outsiders, particularly officials, including men; and ·
• Establishing the linkage between banks and marginalized citizens, especially women. An economically poor individual gains strength as part of a group. Besides, financing through SHGs reduces transaction costs for both lenders and borrowers. While lenders have to handle only a single SHG account instead of a large number of small-sized individual accounts, borrowers as part of an SHG cut down expenses on travel (to & from the branch and other places) for completing paperwork and on the loss of workdays in canvassing for loans.

Keeping in view the digital requirements, the Founder of NXTIdea, Mr. Lingaraj Behura has assured the women entrepreneurs of the state and the SHGs to extend all digital marketplaces and online resources to facilitate online transactions in a secure environment. This would facilitate these units to stride through the uncertain market needs and create new possibilities for revenue generation.

Interested SHG members, can directly connect with #NXTIdea at https://www.nxtidea.com/contacts/

#digitalOdisha #b2bOdisha #SHG #shgOdisha

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No matter how much we hope society can return to the “pre-pandemic normal”, the reality of a post-pandemic world is here to stay for long, really long. Henceforth, every brand – including school institutions – must adapt to our permanently digitalized society.

In other words, today’s parents expect to find every school easily online. Otherwise, if a school is not readily found through a Google search, they run the risk of being completely invisible to its target market. You can make your school more searchable, visible, and scalable with a free QR from #NXTIdea

Between the dozens of mandatory lockdowns, schools quickly turned to online learning, and everyone, including education companies, teachers, students, and parents, had to spend most of their time online. Even our parents had to get comfortable with sourcing everything online! This made the digital promotion of a school mandatory!

#NXTIdea platform connects these digital needs of a school to the expectations of the parents.

To satisfy the digital demands of today’s families, your school’s marketing ideas must be changed, redesigned, or perhaps cancelled entirely. Instead, educational institutions can use digital marketing to disseminate information, advertise themselves, solve problems, and reach previously unavailable audiences. And, digital marketing is less expensive than traditional marketing!

How Can Digital Promotion Solutions from NXTIdea Improve Your School’s value?

In recent years, every market has changed dramatically, becoming more competitive and brutal. Digital marketing, like every other trending sector, has become a necessity for today’s schools and institutions to improve market standing and reach their desired target audience effectively.

Even if people are perusing the web without looking for schools, efficient digital marketing will ensure that users remember the advertised institution for future decisions or conversations. In addition, schools must have effective and “top of the search results” digital marketing to attract students attention and impact parent intent.

Most schools build a website with digital marketing in mind, yet a website alone is insufficient. Instead, an end-to-end digital marketing strategy and customized promotional solutions is multifaceted, utilized to advertise online, reach its target audience, present a positive brand image, demonstrate its value in the market and surpass its competitors.

A survey by #NXTIdea concluded that most of the websites maintained by schools are hardly updated and maintained by a dedicated team. Schools can leverage their digital promotional needs to NXTIdea to compete with their global peers and elevate the goodwill into new possible markets. Schools can register themselves FREE at www.nxtidea.com

However, this is only achievable if schools use effective and powerful digital marketing and promotions to communicate their characteristics and qualities to the correct audience. An excellent website combined with an effective digital marketing plan may assist schools in showcasing their unique traits and best aspects to their target audience, focusing on improving admissions and campus culture.

#NXTIdea provides a free QR code to all registered schools w.e.f Jan’2023 to empower them with the following FREE facilities:

• Dynamic listing & QR to make the school name searchable across search directories
• Fully functional dashboard to track ratings and reviews given by parents
• Fully functional CRM built on latest cloud technology
• Photo gallery, parent query form, event management and much more
• 24×7 online promotional support by a dedicated team

Get your QR today and start sharing it on social media to enhance your credibility. For more queries and information about your QR, you can mail to contact@nxtidea.com

#QRforSchools #schoolListing #digitalSchools #b2bforSchools #digitalPromotion #b2bEducation #b2bOdisha #b2bSchools

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Look at Your Vision & Long-Term Goals

The first step in any strategic plan involves looking at your business’s long-term vision and goals. By taking the time to analyze your vision, you allow yourself to step back and identify how your business needs to shift over time to hit your goals versus looking for short-term solutions.

It’s important to remember where you’re heading and why. Your vision should act as your north star. When you’re setting goals, they should be in pursuit of that end destination.

Perform SWOT Analysis

A SWOT analysis stands for strengths, weaknesses, opportunities, and threats. This is a tactic businesses use to help reveal blind spots that business owners or employees might not see on a day-to-day basis. Performing a SWOT analysis helps your company slow down and ask probing questions that unveil essential information about your company and where it wants it to go. It is the easiest way to self-evaluate your business both internally and externally.

The strengths and weaknesses of a SWOT analysis are considered to be internal, while opportunities and threats are considered to be internal. What does your company do well, and where can you make improvements? Opportunities and threats are even more important in today’s marketplace as companies are evolving and innovating faster than ever. Rather than trying to put out fires as your competitors make positive steps forward, a SWOT analysis allows you to act as a firefighter ready for battle. As a best practice, strive to complete a thorough SWOT analysis at least once per quarter to keep yourself accountable and aligned with your goals.

Set Your Macro Goals

What do you need to accomplish this year to achieve your vision?

Identify 3-4 overarching goals for your business. For example, do you want to launch a new product or service? Do you want to recruit 20 new people? Write down 3-4 things you need to accomplish to achieve your long-term vision.

When setting your goals, remember to choose defining goals (i.e., Specific, Measurable, Achievable, Realistic, and Timely) that are measurable and easy to track. For example, a goal to “Increase sales by 10% in the next two months” is easier to measure than “increase revenue”. Here you maybe would like to consider financial advising to increase your profit.

Identify the KPIs You’ll Use to Track the Success

Now that you’ve created your business goals, it’s time to shift your attention to monitoring your progress and defining your deadlines.

In addition to setting defining goals goals, you should establish clear dates and milestones by which you want to achieve your goals. And to ensure you’re on track, you need to identify the Key Performance Indicators (KPIs) you will use to track the success of your goals. Metrics are an excellent way to measure progress over time and understand what is working in your business and why. When it comes to KPIs and businesses, there is not a one-size-fits-all solution. Each business is unique in its goals and should use its business plan as a starting point to determine KPIs.

NXTIdea has recently enriched its digital products and cloud services so that your business can compete with its global peers with latest technology.

#b2bSaaS #business2023 #growth2023 #dynamicListing #businessSupport #latestB2B #digitalIndia #digitalOdisha #b2bOdisha #goDigital #2023

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In a report, Acuite said India’s annualized GDP growth in Q2 FY23 expectedly, expanded at a slower pace of 6.3 percent year-on-year (YoY) as against 13.5 percent in Q1 FY23, the latter led by the easing of favorable base impact created by the second Covid wave in the previous year.

Nevertheless, India’s growth impetus driven by domestic demand as judged by high-frequency lead indicators continues to remain resilient, withstanding the uncertain and increasingly antagonistic global environment, the report said.

According to Acuite, while pent-up, as well as festive demand, has had a positive role to play in keeping up this momentum, there is a possibility of moderation in some of the lead indicators in the second half of the fiscal unless there is a sustainable and consistent uptick in rural demand.

The loss of working days in a festive heavy month may have caused a scare on the IIP in October, a sharper slowdown in global growth is likely to have a stronger bearing on growth from Q3 FY23 onwards, the report said.

Looking ahead on an annualized basis, Acuite said as the favorable statistical effect tapers further, incremental GDP growth is expected to be on the decelerating path.

For Q3 and Q4, growth is likely to slip closer to 4-4.5 percent. This factors in incremental external risks and their impact on domestic growth, despite support from factors such as strength in services demand, upside in rabi sowing, CAPEX-oriented government expenditure, and the moderation in global commodity prices.

Taking into account the upside and downside factors, we revised the GDP growth forecast only marginally to seven percent in FY23, Acuite said.

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The agreements were signed to commemorate the launch of the AIC at the BARC to hasten the conversion of products from research labs to the market. 

The incubation agreements are signed specifically for technologies aligned with India’s global commitments of achieving Net Zero (carbon neutrality) such as access to safe drinking water, and growth of potential import substitutes for advanced and affordable healthcare in the country, said Rajesh Vatsa, Head, Public Awareness Division of the DAE (Department of Atomic Energy) in a statement.

The technologies include Alkaline Water Electrolyser for Green Hydrogen production, DC Accelerator for Wastewater Treatment, novel Gamma Monitoring, and X-Band LINAC-based X-ray source for radiotherapy machines.

AIC-BARC is introduced as one of the three projects for the self-reliance of DAE and is established under the aegis of Atal Innovation Mission, a flagship initiative of the union government to create and promote the culture of innovation and entrepreneurship in the country. 

The launch of AIC-BARC was announced in the 2020 Budget Speech of Finance Minister Nirmala Sitharaman and will complement the Aatma Nirbhar Bharat initiative of the government. Moreover, the incubation centre will help promote start-ups and other emerging businesses and create new employment opportunities for people. 

As per the framework of AIC-BARC, the scientists of BARC will mentor the incubatee industries for further improvisation and development of market-ready products with the help of DAE technologies. For development work, incubatee industries will be able to access advanced laboratories at BARC. 

Ajit Kumar Mohanty, Director, BARC, representatives of Atal Innovation Mission (AIM), NITI Aayog, and senior members of DAE also attended the launch of the centre.

Courtesy : Financial Express

#NXTIdea #B2BOdisha #digitalIndia #goDigital #2023Business #digitalPromotion.

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Ever wondered what it takes to create a successful B2B marketing strategy? It is all about knowing your target audience, personalizing your interactions, and reaching out to them across multiple touchpoints. 

Below are the two strategies you MUST try out to compete with your peers and mobilize your business cycle against changing market constraints.

Real-Time Personalization to Your Website

Introducing website personalization is another excellent B2B marketing strategy for start-ups. While email and content personalization have been in the game for a long, website personalization involves creating a tailored experience for all your website visitors. 

Which means rather than relying on a general web interface for everyone, your website can create display customized web pages based on the user’s profile. For instance, customized CTAs with welcome offers for new customers, upselling to the existing ones or customizing the home page with industry-specific use cases or relevant metrics. 

You can use valuable user data such as location, IP address, past online behavior, demographics, and more to fuel your personalization efforts.

Create an SEO Keyword Funnel

Thanks to the increasing information online, your target audience is most likely to go from having no awareness to researching potential solutions all on their own. But that makes it even more important to make your presence known through organic content that ranks.

And how can you do that? Optimize your content strategy by using an SEO keyword funnel for different stages of the buyer journey. A typical keyword funnel would look like this-

• Top-of-funnel keywords- These target the pain points of the target buyer and help them perform their job more efficiently, like how to guides
• Middle-of-funnel keywords- As buyers learn more about the different solutions, you can use strategy-focused and comparison keywords
• Bottom-of-funnel keywords- Targeted keywords optimized to earn conversions and focus on what the buyer knows.

Want to know more? Register at www.nxtidea.com to get a business newsletter directly into your inbox.

The post 2 must-implement strategies for Customer Acquisition in 2023 appeared first on NXTidea.

• Digital influences 67% of purchases. -Google
• 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. -Junto
• 80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% are based on the price or the actual offering. -SiriusDecisions Summit
• 80% of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor. -Google
• Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. -Accenture
• 83% of business buyers say “being treated like a person, not a number, is very important to winning their business.” -Salesforce
• 42% of B2B researchers make purchases on mobile, both at home and in the office. -Growrev
• 93% of B2B content gets zero external links from other websites. -Backlinko
• 45% of enterprises are investing more than $20,000 on SEO each month. -B2B Marketing Zone
• Mobile marketing can accelerate time to B2B purchase by 20% -BCG
• 90% of B2B marketers say the leading attribute of content marketing effectiveness is “audience relevance” -Statista
• Over 70% of B2B buyers start their search with a generic product keyword to compare options. And on average, it takes 12 searches before a buyer begins to interact with a given brand’s website. -Thinkwithgoogle
• 90% of B2B stakeholders are “more likely to purchase a product after reading a positive review.” However, only 20% of B2Bs consider using reviews as one of their B2B marketing strategies. -G2
• 80% of B2B executives research products or services on a tablet in the evening. -IDG Global Solutions
• 63% of buyers need to hear a company claim 3 to 5 times before they believe it. -G2
• 62% of B2B buyers make purchasing decisions based on online content alone. -Bluecorona
• 44% of B2B marketers say the main reason they abandon websites is that there’s no contact info immediately visible. -Komarketing
• 80% of decision-makers prefer articles over ads as a source of information about a company. -Themarketingblender
• People retain only 10-20% of the information they read or hear, but remember around 65% of what they see, after three days. -McKnight Kurland
• 69% of successful B2B marketers have a documented content marketing strategy. -Content Marketing Institute
• 78% of executives say that an unsolicited email has led to a face-to-face meeting or event attendance at some point. -ITSMA
• 84% of B2B decision-makers start the buying process with a referral. -Influitive
• 87% of B2B frontline sales personnel, 82% of sales leaders, and 78% of marketers believe that referrals are vital to sales success. -Influitive
• 85% of B2B marketers say lead generation is their most important content marketing goal. –RingLead

Hey ! You can register your business at www.nxtidea.com for FREE and grow your ROI as per changing customer needs.

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Your technical support partner : NXTIdea

Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?

A secret: you’re actually doing consumer marketing. At the receiving end of your brand communication there’s still a human being, and, as with all marketing to human beings, you want to elicit an emotional reaction and create an emotional connection. Your offering has core values (we hope): workflow efficiency, insights, better communication, ease of use, cool factor, good pricing, whatever – and these are all connected to some kind of human impact. That impact is going to be the first thing that engages a buyer with your brand.

Basically, your product makes your customer’s life better in one way or another, and that’s powerful. Great B2C marketers are pros at connecting to that power.
So let’s steal some of their secrets and get out ahead of the competition.

1. Create a visual language.

This sounds like agency-speak but is going to serve you well. B2B websites, apps, content, social elements, etc. all tend to look very similar. It’s worth it to spend the time and money to hire a pro in visual branding who’ll help you set a direction for your brand beyond the logo. Seriously consider bringing in someone who has little or nothing to do with your industry. I like to work with designers from music and gaming.

All your designer really needs to know is your audience, mission, core brand values, and brand personality. (No idea what those are? Oh dear. That’s another post.)

Document your visual language the same way you did your logo system – in a style guide or brand document. You don’t have to get fancy about it – just have someone in-house who’s the keeper of the flame aesthetically.
Once you have a distinct visual style, existing and prospective customers will be able to pick your brand out on the web, at trade shows, and in similar crowded spaces where other brands are being mind-numbingly boring.

2. Use images, preferably photos and video.

Too much B2B communication relies on text, diagrams, and icons. Photography, video, and in some cases illustration pack a bigger emotional punch. Again, great marketing means creating a feeling around your products, and all the words in the world won’t do that the way great visuals will.

I know you have a lot of words to say, and you’ll get to say them, but to bring in the customer, use images.

3. Be wary of STOCK images.

Generic stock photography kills creativity. The vast majority of stock imagery created specifically for business is horrible. Your customer doesn’t need to see photos of people at their desks, on their phones, walking office halls, looking generically happy or excited or whatever. They get enough of that – guess where? – at work.

Innovative business is about looking at the world in a new way.

Sterile, non-specific business photography says nothing about the unique value you’re offering. Find a few images that powerfully convey the tone and feel of your brand, put those somewhere you can refer to them, and then work from there to create a library of strong images.

There is also beautiful, professional work available from the large paid stock photography outlets – you just need to exert an effort to find the good stuff. You have a unique visual language, remember?

4. Video.

Video is the winner in consumer content. Use video in business communication, and be artful about it.

Customize your video to the place it will be seen. Understand, for instance, that YouTube videos have no place on Facebook. The Facebook logo will bury them under a pile of native FB platform content. (You’d do the same thing if you were Facebook.)

Consider creating videos that don’t need sound – a business audience may not be in a place to crank up the volume, and an increasing number of platforms (Facebook/Instagram) default video to a muted state.

Consider vertical video for a mobile audience. Businesspeople often prefer to stay in portrait mode with their phones.

And please, keep it short. 90 seconds is a long time. Think microcontent. Under 15 seconds will give you something you can use on social as well.

5. Segment, target, and personalize.

Consumer-facing businesses target customers down to their astrological signs, track past purchases, note inactivity, and retarget like crazy based on behavior or on matching to a data pool.

You can do this too. Which keyword brought that human to you? If you’re intaking web leads from multiple landing pages (which I hope you are, because you should be A/B testing like crazy), use that to profile your lead. If someone viewed and/or reacted to a piece of content, that’s a data point for you. The more you know about your customer, the better you can serve them something that works. The B2B world actually has every opportunity to do this better than consumer marketers.
People also really like it when you get their name right.

6. Um, mobile.

Why does B2B so often ignore this? Know where your customer is. The business customer is just as likely to be on a mobile device as any other adult, especially in off hours. Make sure your website and emails are mobile-friendly and any materials you share are readable on small screens. When you design your shiznit, look at it on something besides a 27-inch monitor before putting it out into the world.

And, of course, mine your analytics so you do know where and when any message or material is being seen.

7. Be human.

The business customer is inundated by outreach, most of it dry and lacking in personality. Stand out from that crowd. Great consumer brands have great personalities – why can’t yours? How do you talk to your customer? Would you hang out with your brand at a party? Establish a tone that works for you and stay with it.

8. Don’t be selfish.

It’s not all about you. In fact, it’s not about you at all.
B2B communication is very often one-sided, at least until a sale is made and the customer is (we hope) reaping the benefits of the product.

What are you bringing to the table? Show clearly the positive impact your product will have on a customer’s life – invoke the human element before diving into your fantastic featureset and total domination over your competitors.

Time your communications, email or otherwise, wisely; know when a prospect has already been hit up on a particular subject and pivot to a different angle; and focus on engagement over pure persistence.

9. Be useful.

If you’ really want to win the hearts and minds of businesspeople, give them something that only helps them. This is where content marketing gets effective.
Don’t blog or publish presentations on the sheer awesomeness of your product. That’s not content. You have enough shameless promotion (which is all good) in your actual marketing marketing (your website, your sales decks, and so on). Give your customer useful information designed to help them succeed in their day-to-day existence. This will also help you along the path to thought leadership.

10. Listen.

In B2C, one-to-one sales don’t mean much, so more listening gets done on the ground. Take a cue from this, and at the next trade show, instead of launching into a pitch, why not let your customer talk?

Similarly, in a consumer business, you’d be getting priceless information from your directly customer-facing employees. Intake wisdom from your sales and support teams. If they’re hearing something more than a couple times, it’s important.

Bonus non-B2C tip: 

Don’t get drunk on social media. You don’t need LinkedIn, Facebook, Twitter, Instagram, Snapchat, Medium, Periscope, Pinterest, a Tinder business profile (yes, people do this), and a WhatsApp hotline. Chances are your resources are limited, and this area is incredibly time-consuming. Pick the appropriate platforms for what you do and excel at those.

B2B marketing may seem limited – but it’s those very limitations that give you an opportunity to be truly creative. Get out there and have some fun.

#latestB2B #B2B #businessListings #cloudTechnology #B2C #digitalIndia #digitalOdisha #businessGrowth #headlessCommerce

The post B2C Secrets Revealed for B2B Marketers….Steal These appeared first on NXTidea.

The rise of online media and technologies has laid the foundation for a heap of new ways to engage with customers — alternatives that allow for greater personalization, interactivity, automation, and measurability. If you are struggling with insufficient technical staff and limited resources, you can consider exclusive digital promotion platforms like NXTIdea to leverage your cloud technology and B2C needs.
If you’re not sure which B2C business model is the best option for your business, you might find it useful to consider below the top 4 successful models for FY2022-23
Freemium model
Customers can access the basic product/service for free but must pay for additional (premium) features and functionality.
Pros:
• Easy to get a foot in the door: Customers are more open to trying out products/services when there’s no fee attached
• Once buyers are hooked on your offering, it’s not too difficult to convert them to paid plans
• Fairly easy to obtain word-of-mouth marketing exposure
Cons:
• You can fall into the trap of giving away too much for free.
• Constant innovation is required to keep increasing the value of premium services.
• Costs can outweigh earnings in the early stages of business.
Examples: LinkedIn, NXTIdea
Subscription model
Rather than paying a high price once, customers pay a recurring flat fee (every month or year) for consistent access to a service/product.
Pros:
• Fairly predictable and reliable income stream
• Improved customer retention
• Ongoing servicing allows for close study of customer behavior over time
Cons:
• Small issues can disrupt an entire product/service delivery cycle.
• Most customers are only willing to subscribe to a limited number of services (so the pool of prospects is smaller).
Examples: Netflix, Adobe, Birchbox
Advertising revenue model
Customers get the product/service for free. The business earns money from advertisers.
Pros:
• Easy to attract and retain customers
• Fairly simple strategy to execute
Cons:
• Audience/viewership stats must be significant before advertisers will sign up (it can, therefore, take quite some time before you start making money).
• The revenue stream can easily dry up during economic downturns.
Examples: Facebook, Google, Instagram
Marketplace/ platform-based/ brokerage / aggregator model.
The business serves as a platform that brings together buyers and sellers, and takes a small cut of every transaction.

Pros:
• No major overhead or need to own/store stock
• Potential for rapid growth
• Gives platform operators access to user data
Cons:
• You need to reach a critical mass of buyers and sellers before others are tempted to join/engage.
• Reputation management can be tricky as the business has limited control over the quality of transactions.
Examples: Airbnb, Uber, eBay
B2C marketing efforts tend to focus on building trust and cultivating desire, and they rely fairly heavily on the power of emotion and shared values to convince and persuade.
You need to select the #B2C business model as per your business plan and vision. Now its time for B2C marketing which refers to all the strategies and tactics a B2C business uses to promote and sell their products and/or services directly to individual consumers. More specifically, it covers all practices used to both acquire and retain customers — to bring in new leads (prospects) and nurture them through the decision-making process to convert them into loyal customers that keep coming back for more. as an effective B2C marketer, it’s essential that you do three things to ensure your efforts in this arena give you the maximum amount of exposure and return on investment:

1. Carefully research affiliates and identify the ones most relevant to your target audience.
2. Constantly track success metrics to ensure affiliates are performing and generating the quality of business you want.
3. Protect your brand identity by monitoring the messaging that affiliates and influencers use to engage audiences.
   Due to growing online user population, all business houses should consider B2C seriously in the current fiscal to compete with global peers.

The post Top 4 B2C Business Models to consider in FY2022-23 appeared first on NXTidea.